THE CHALLENGE
What problems are we solving with this branding project?
Poftă sau Foame is based on the concept of a grill integrated into a container.
The atmosphere is that of a lively, miniature beer garden, serving grilled and rotisserie-style culinary delights.
Located in crowded areas in several cities across the country, this concept must communicate to a varied audience of age, culture, and nationality, the idea of a street beer garden.
We desire a vibrant, noisy, and lively atmosphere.
The visual identity must position this brand as accessible, cool, and friendly.
THE SOLUTION
What is the best approach for the brand?
Energy, abundance, humour
We illustrate energy through the strong contrast of black and red.
The messages have a slightly playful and comical accent, in tune with the lively and energetic atmosphere of the locations.
The white line illustrations introduced in the design, along with the red brushstroke, give a cool, artistic, and relaxed look.
Poftă sau Foame is a brand with a classic air and modern accents; a vibrant and noisy brand, full of energy.
It caters to foodies, and the logo expresses this in a simple way by conveying the message: satisfies your appetite or hunger.
