HOW WE ELEVATE BRANDS
The creative process starts with a workshop that helps us to understand the companies and their needs and to identify the problems they are facing, thus managing to propose viable solutions. Everything is clearly reflected in the branding strategy that represents the foundation of any branding or rebranding project.
STRATEGY
We start with a discovery session to better understand the needs, followed by the developing of the branding strategy.
Discovery workshop
Research
Positioning
Competition analysis
Establishing the brand direction
BRANDING
We shape the brand according to the developed strategy, following the originality and distinction on the market.
Naming
Logo design
Graphic elements
Brand Book
Consultancy & implementation
PRODUCTION
We design the products that underlie the brand, according to the brand manual.
Packaging
Design for print
Branded objects
Marketing communications
Web & Digital media
CONSULTANCY
Whether you are at the beginning of the road or you are struggling with brand gaps, we are here to help.
Brand discovery
Brand evolution
Brand positioning
Identify the brand gaps
Solutions
THE CREATIVE PROCESS
DISCOVERY SESSION
1. BRANDING
Workshop
We explore the values of the brand, its purpose and the culture of the audience it is targeting.
We discover the trend in which we stand and the innovative vision we are aiming for.
All this happens in an interactive workshop that lasts about 3 hours.
DISCOVERY SESSION
2. BRANDING
STRATEGY
Based on the discovery process we go through together in the workshop, we develop the branding strategy.
Through the detailed analysis of the direct and indirect competition and by identifying the purpose of the brand, we will outline the design direction, the attitude and the tone of the voice.
Brand IDENTITY
3. LOGO
DESIGN
We develop 3 logo concepts. We have 3 rounds of reviews on one of the concepts. We apply the final concept on 2 mock-ups (the most relevant for the field of activity).
We define the color range and deliver the final documents (vector and rasterized logo).
BRAND IDENTITY
4. BRAND
BOOK
We develop the rules that define the application of graphic identity to create a strong brand, with a single image: the use of the logo, colors, fonts, messaging, applications. Everything will be included in a brand book that will be respected in the development of all visual applications.
IMPLEMENTATION
5. PRODUCTIION
We develop communication materials with the target audience:
- Packaging
- Marketing communications
- Ambient branding
- Stationary
- Web design
LET’S TALK ABOUT YOUR BRANDING PROJECT
0040 766 703 055
WHAT OUR CLIENTS SAY
In the more than 10 years of activity we have developed professional relationships, but also friendship with partners who value our contribution.
Being at the beginning of the road, we were hard enough to manage the branding issues professionally. Our chance was to meet Catalin, who, through his talent and remarkable experience, managed very quickly to understand what we want and what we need. The results appeared immediately, reconciling in the DTLawyers logo, which manages daily to inspire and motivate us. Thank you Armeanu Creative Studio! Creative, dynamic, professional.
ARMEANU ANA
0766 616 432
ana@armeanu.ro
ARMEANU CATALIN
0766 703 055
catalin@armeanu.ro
