Branding services

We approach each project strategically
and we develop brands
that work.

BRANDING
STRATEGY

  • BRANDING WORKSHOP
  • BRANDING STRATEGY
  • BRAND AUDIT

BRAND
DESIGN

  • BRAND NAMING
  • LOGO DESIGN
  • VISUAL IDENTITY
  • BRAND BOOK
  • BRAND APPLICATIONS

BRAND
CONSULTANCY

  • BRAND WORKSHOPS
  • DESIGN COORDINATION
  • ACTIVITY ANALYSIS

Branding process

Step 1

BRANDING
STRATEGY

Development stages:

  • Discovery Workshop
  • Competitor analysis
  • Brand audience identification and ranking
  • Establishing the defining elements of the brand
  • Communication, voice and tone of voice
  • Establishing the elements of differentiation
  • Brand positioning

Step 2

BRAND
NAMING

Development stages:

  • Research
  • Name Proposals
  • Risk reports
  • Consultancy for trademark registration

Step 3

VISUAL
IDENTITY

Development stages:

  • Style Boards
  • Logo design
  • Visual communication system
  • Chromatic

Step 4

BRAND
BOOK

Content:

  • Brand Elements
  • Brand Positioning
  • The brand voice and messaging
  • Rules for the visual identity
  • Typography
  • Photo Styles

Step 5

BRAND
APPLICATIONS

Development stages:

  • Identification of the necessary applications
  • Template development
  • Implementation and derivation of design

Step 6

LAUNCH
ASSISTANCE

Includes:

  • Training
  • Visual production assistance
  • Print assistance
  • Copywriting verification