HOW WE ELEVATE BRANDS

The creative process starts with a workshop that helps us to understand the companies and their needs and to identify the problems they are facing, thus managing to propose viable solutions. Everything is clearly reflected in the branding strategy that represents the foundation of any branding or rebranding project.

STRATEGY

We start with a discovery session to better understand the needs, followed by the developing of the branding strategy.

Discovery workshop

Research

Positioning

Competition analysis

Establishing the brand direction

BRANDING

We shape the brand according to the developed strategy, following the originality and distinction on the market.

Naming

Logo design

Graphic elements

Brand Book

Consultancy & implementation

PRODUCTION

We design the products that underlie the brand, according to the brand manual.

Packaging

Design for print

Branded objects

Marketing communications

Web & Digital media

CONSULTANCY

Whether you are at the beginning of the road or you are struggling with brand gaps, we are here to help.

Brand discovery

Brand evolution

Brand positioning

Identify the brand gaps

Solutions

THE CREATIVE PROCESS

DISCOVERY SESSION

1. BRANDING

Workshop

We explore the values of the brand, its purpose and the culture of the audience it is targeting.

We discover the trend in which we stand and the innovative vision we are aiming for.

All this happens in an interactive workshop that lasts about 3 hours.

DISCOVERY SESSION

2. BRANDING

STRATEGY

Based on the discovery process we go through together in the workshop, we develop the branding strategy.

Through the detailed analysis of the direct and indirect competition and by identifying the purpose of the brand, we will outline the design direction, the attitude and the tone of the voice.

Brand IDENTITY

3. LOGO

DESIGN

We develop 3 logo concepts. We have 3 rounds of reviews on one of the concepts. We apply the final concept on 2 mock-ups (the most relevant for the field of activity).

We define the color range and deliver the final documents (vector and rasterized logo).

BRAND IDENTITY

4. BRAND

BOOK

We develop the rules that define the application of graphic identity to create a strong brand, with a single image: the use of the logo, colors, fonts, messaging, applications. Everything will be included in a brand book that will be respected in the development of all visual applications.

IMPLEMENTATION

5. PRODUCTIION

We develop communication materials with the target audience:

  • Packaging
  • Marketing communications
  • Ambient branding
  • Stationary
  • Web design

LET’S TALK ABOUT YOUR BRANDING PROJECT

0040 766 703 055

WHAT OUR CLIENTS SAY

In the more than 10 years of activity we have developed professional relationships, but also friendship with partners who value our contribution.

“We appreciate the collaboration with Armeanu Creative Studio. We like the team’s creativity, seriousness, quick and professional solution for our requirements, flexibility and especially the fact that they have integrated the values that we appreciate.”
Mihaela Dworak

Owner, RIALTO - Wismar, Germany

Being at the beginning of the road, we were hard enough to manage the branding issues professionally. Our chance was to meet Catalin, who, through his talent and remarkable experience, managed very quickly to understand what we want and what we need. The results appeared immediately, reconciling in the DTLawyers logo, which manages daily to inspire and motivate us. Thank you Armeanu Creative Studio! Creative, dynamic, professional.

Lucian Tufler

Founder, DT LAWYERS - Bucharest, Romania

I appreciated the intuitive way in which they understood what values and what concept we actually want to convey. Each time they succeeded in materializing our desires, in a surprising way. That’s why everywhere we go people value the Valeputna brand superlatively and often the question arises: “What designers do you work with?”.
Communication is outstanding!
Thank you Armeanu Creative Studio!
Florin Stefan Irimescu

Founder, VALEPUTNA & FISHNET - Iasi, Romania

ARMEANU ANA

0766 616 432

ana@armeanu.ro

ARMEANU CATALIN

0766 703 055

catalin@armeanu.ro

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