Branding and rebranding services

We become part of your team.
We ask the questions that matter, speak openly and honestly, and bring everyone’s perspectives together around a shared direction. That’s where we build your brand: rooted in your culture, shaped by our experience, and told through an honest story.

Don’t have a team? You’ve got us! Team Armeanu!

From strategy to implementation and launch.

1. BRAND
STRATEGY

2. BRAND
DESIGN

3. IMPLEMENTATION
AND CONSULTANCY

The creative process

1

BRANDING
STRATEGY

Development stages:

  • Discovery Workshop
  • Competitor analysis
  • Brand audience identification and ranking
  • Establishing the defining elements of the brand
  • Communication, voice and tone of voice
  • Establishing the elements of differentiation
  • Brand positioning

2

BRAND
NAMING

Development stages:

  • Research
  • Name Proposals
  • Risk reports
  • Consultancy for trademark registration

3

VISUAL
IDENTITY

Development stages:

  • Style Boards
  • Logo design
  • Visual communication system
  • Chromatic

4

BRAND
BOOK

Content:

  • Brand Elements
  • Brand Positioning
  • The brand voice and messaging
  • Rules for the visual identity
  • Typography
  • Photo Styles

5

BRAND
APPLICATIONS

Development stages:

  • Identification of the necessary applications
  • Template development
  • Implementation and derivation of design

6

LAUNCH
ASSISTANCE

Includes:

  • Training
  • Visual production assistance
  • Print assistance
  • Copywriting verification