THE CHALLENGE
What problems are we solving with this branding project?
RIALTO is a luxury restaurant with Mediterranean cuisine, founded in 1996.
The food is exclusively prepared using fresh and premium quality ingredients, and the chefs are committed to innovating dishes and surprising the tastes of the guests with flavor and aesthetics.
In 2017, the restaurant relocated to a new setting on the Baltic Sea coast in the port of Wismar. With this major change, the restaurant needed a new identity that would preserve the values it had built over the years while integrating the new elements of the area.
THE SOLUTION
What is the best approach for the brand?
History, minimalism, elegance
Wismar is a city with a rich history, documented as far back as 1229, and holds a special place in terms of geography and economy due to its location and accessibility to the Baltic Sea. The port of Wismar boasts a long tradition of agricultural transportation and storage. One of its distinctive features is the presence of four large, historic grain silos, each with its own unique architectural style.
Silos Ohlerich, also known as silo number three, was built in 1938 using bricks and stands at an impressive height of 34 meters with 11 floors. Since 2017, the renowned Rialto restaurant has made its home on the ground floor of this remarkable building.
The restaurant’s stylish interior design merges the elegance of high-quality furniture with a unique blend of Mediterranean and cosmopolitan styles, imbuing the atmosphere with a sense of expressiveness and sophistication.
While the brand has recently embraced minimalist modernism with industrial accents, it has remained steadfast in its commitment to the values and culture developed over more than 20 years of existence: an exclusive environment with an elegant atmosphere, where attention to detail and quality reign supreme.
THE LOGO
The symbolism behind the logo.
The brand is defined by minimalism, straight lines and angles, geometric shapes, and contrasts of light.
The building in which it is located is a significant historic symbol in the local community, which is why the logo is an abstract illustration of the building’s shape, with the number 3 – “Silo No.3” integrated into it.
The font used in the logo is tall and slender, harmonizing with the abstract symbol of the building.
