• Branding Strategy
  • Logo Design
  • Visual Identity
  • Brand Story
  • Brand Messaging
  • Brand Book
  • Packaging
  • Brand Applications
  • Consultancy
  • Web Design
Natural cosmetics

“We communicated very easily and they demonstrated creativity and professionalism.”


What problems are we solving with this branding project?

APITERRA is a brand that embraces nature, beauty, and elegance, and a long-standing family business that uses natural raw materials from local sources. The acacia honey and organic royal jelly are pure and come from eco-certified beehives in unpolluted areas of Transylvania.

The benefits of honey and royal jelly for the skin have been known since ancient times: they hydrate, nourish, regenerate, and delay skin aging and the appearance of wrinkles due to the nutrients they contain (vitamins, minerals, amino acids, fatty acids, and antioxidants).

APITERRA brings to the market natural, clean, and 100% Romanian cosmetic products.

The challenge was to find a harmonious combination between natural elements and cosmetic benefits. The brand needs to illustrate care for the consumer and passion for creating unique recipes.


What is the best approach for the brand?

Nature, delicacy, simplicity. 

We have aligned the visual identity with nature, utilizing warm colours and an illustration style that reflects the delicacy and gentleness of the products.

The cosmetic ingredients are 98% naturally derived, cold-processed, and carefully selected for their active benefits on the skin, with some key components being organic.

For this reason, we opted for a kraft background in the packaging design, and created floral illustrations in various shapes and pastel colours for each product.

The product concept embodies the commitment to caring for both skin and nature, as well as the history and professionalism of the brand in producing apicultural products. 


The symbolism behind the logo.

The logo is simple and fluid, with rounded and flowing letters alongside the symbol of a buzzing bee in motion, which hides a subtle smile.

“The creation of this brand was a long and difficult journey, but Ana and Catalin made it a pleasant one.
We communicated easily and they demonstrated creativity and professionalism, managing to develop a concept that exceeded my expectations.”

Our brands

Brands created or reinvented in our studio.