THE CHALLENGE
What problem did this rebranding project aim to solve?
After a decade of building a strong reputation through impeccable services and recognized expertise, Interdiligence felt the need for a strategic transformation. Over time, its visual identity had become inconsistent and no longer accurately reflected the current level of services, values, or market positioning.
The challenge was to rethink and realign the entire brand expression – to deeply analyze its current positioning, formulate a coherent rebranding strategy, and define key messages that clearly communicate Interdiligence’s mission and vision. This strategic foundation led to a new tagline, a tone of voice aligned with the company’s international ambitions, and a comprehensive brand manual with all the necessary applications
THE SOLUTION
What was the best approach to solving the brand’s challenges?
The rebranding process began with a key phase – the brand discovery workshop: identifying and defining the brand’s authentic values, analyzing its audience, assessing the competition, and clarifying its positioning. Based on these insights, we built a strong brand foundation and defined a clear and differentiating positioning.
We analyzed the competitive landscape in detail and identified the strategic branding direction toward which Interdiligence aspires – a direction that is intentional, mature, and aligned with its long-term ambitions.
We redesigned the visual identity to better reflect this renewed vision: we established a distinctive color palette, crafted new messages that express the brand’s current essence, and refined the tone of voice to convey clarity, professionalism, and trust.
The entire website architecture was realigned to support the new brand values, and the process culminated in a comprehensive brand manual ensuring consistency across all visual applications in harmony with Interdiligence’s identity.
THE LOGO
The symbolism behind the logo.
While the existing logo already had a strong structure, we applied subtle refinements to enhance its impact and legibility. We adjusted the thickness of the letters and monogram, while preserving the original design’s meaningful symbolism.
The Interdiligence logo conveys a sense of precision, authority, and strategic clarity. The emblem features a stylized representation of a compass rose, symbolizing direction, guidance, and intuition.
At the center lies a monogram formed from the initials “I” and “D”, subtly reinforcing the brand name and enhancing its recognition.
The logotype uses a serif font that communicates trust, professionalism, and timeless sophistication.
