*Photo-video production is not done by our studio.
THE CHALLENGE
What problems are we solving with this branding project?
AQIRYS is a brand of IT and hardware products dedicated to gaming.
It targets young people who are passionate about video games, offering them a variety of quality products at affordable prices.
The gaming product market is well divided among the big players in this niche.
AQIRYS enters the market with medium-plus quality products at affordable prices, but this strategy is not enough to make a clear differentiation from the competition.
To make the brand visible, a unique and original graphic identity must be developed. The challenge is to create a visual that is different from the competition but recognizable in the gaming world; a new, yet familiar entity must be created.
THE SOLUTION
What is the best approach for the brand?
Cosmos, colour, dynamism and vibration.
Like all the brands we build, everything started with the brand discovery workshop and strategy, where we analysed the competitors on the market and established the positioning.
The name of the brand led our imagination towards cosmic elements and the science-fiction world, often present in digital games.
Gaming is a whole universe that takes the player to another world and awakens emotions that we cannot experience in everyday life.
Thus, the theme of the brand was born: the cosmos and its colours, alongside colossal elements and the infinity of space.
While scientists avidly work on discovering and understanding the laws of the universe, some of us can experience the boundless sensation of the cosmos through the digital world.
THE LOGO
The story behind the logo.
The brand’s cosmic theme and resonant name inspired the creation of a logo that incorporates multiple metaphors: the quasar (the bright, active core of a galaxy), the black hole (according to astrophysicists, there is a supermassive black hole at the centre of each galaxy), and a planet with rings.
The typography of the logo features the Futura Medium font, which has been simplified to achieve a dynamic minimalism that harmonizes with the symbol.
