Branding agency

We are two specialists with over 10 years of experience in branding.
Ana develops the strategy, Cătălin translates it into design.

We’re personally involved in every project – no middlemen, no anonymous teams.
We help businesses clarify their brand messages, communicate more effectively, and connect with the right audience.

What does a branding agency do?

We often get asked what a branding agency actually does.

Many entrepreneurs come to us asking for a nice logo, a “cool” visual identity, or a modern website.
But branding isn’t about how you look – it’s about how you’re perceived.
And that’s where things get much deeper.

We start with questions, not with design.

Who are your ideal clients?
Is your brand clear in their minds?
How is your brand different from your competitors?

Every branding agency should start here.
Because behind every “I want a new logo” there’s usually a deeper issue – a problem with communication, positioning, or trust.

Your brand is not for everyone.

A good brand repels the wrong audience.
We help you get clear – about who you are, what you offer, and who you’re speaking to. We make your brand effective.

We work with entrepreneurs and teams who understand that great design needs to support a strong message.
Because when the message is clear, the design becomes memorable.

Our 6-Step Branding Process

1

Brand Strategy – We start with an interactive brand discovery workshop to deeply understand the business, the market, and the target audience. We analyze the competition, identify the defining elements of the brand, and establish positioning and key differentiators.

2

Brand Naming – If you need a new name, we create one that’s relevant, memorable, and legally protectable.

3

Visual Identity – Design takes shape only after we understand who your brand is. Logo, colors, fonts, graphic style – all built with meaning.

4

Brand Book – We document everything in a clear, easy-to-use guide that anyone in your company or external teams can follow.

5

Brand Applications – We implement the visual identity across relevant materials – from packaging and labels to presentations and websites.

6

Launch Support – We’re by your side in the first months to ensure your brand is used correctly and consistently, both internally and externally.

DETAILED BRANDING SERVICES

Frequently Asked Questions About Branding Agencies

What does a branding agency do?

A branding agency helps you define and clearly communicate who you are as a business. From strategy, positioning, and brand messaging to visual identity and its implementation across all channels – everything is designed to attract the right clients and build trust in your brand.

When do you need a branding agency?

You need a branding agency when:

  • you’re launching a new brand
  • your current brand no longer works
  • clients don’t fully understand what you offer
  • you want to clearly differentiate from the competition
  • you’re growing and need a consistent image

What’s the difference between a branding agency and an advertising agency?

A branding agency works on the foundation – positioning, strategy, messaging, and visual identity.
An advertising agency focuses on promotion – campaigns, ads, and short-term sales.
Branding comes before advertising.

How long does a branding process take?

It depends on the complexity, but generally:

  • A full project (strategy + identity + applications) takes 6–8 weeks.
  • Larger projects or those including naming can take 10–14 weeks.
    We work in clear stages, with specific deliverables after each phase.

What’s included in a project with your branding agency?

Our process includes:

  • Brand strategy
  • Naming (if needed)
  • Visual identity (logo, fonts, colors, graphic style)
  • Brand manual
  • Applications (packaging, materials, presentations, etc.)
  • Launch assistance

How much does it cost to work with a branding agency?

The cost varies based on project complexity.
A brand audit starts at €5,000, while a complete project – including strategy, naming, market analysis, brand development, and multiple applications – can go up to €30,000.

We work transparently, with clear steps and tailored offers based on each business’s needs.

Lucrăm transparent, cu pași clari și oferte personalizate în funcție de nevoile fiecărei afaceri.

Do you work with small businesses or only large companies?

We work with visionary entrepreneurs, regardless of company size. What matters to us is the commitment and the desire to build a meaningful, well-directed brand. Whether you’re just starting out or scaling up, we can work together.