Every branding project starts with a workshop to discover the needs of the brand and understand the problems faced by the company at the level of visual communication, followed by the development of a branding or rebranding strategy.
Having this strategy as the foundation of the project, we conceptualize the visual identity: logo, graphic elements, colors, fonts, voice tone, messaging.
All of this, along with the rules for using the graphic identity, as well as its applications (advertising, packaging, typing, etc.) are included in a brand manual.
In order to preserve the image of the unitary brand, it is important that this manual is fully respected.