The brand book is a comprehensive document that includes all the elements that make up a brand, from its founding principles to its visual identity.
When creating the brand book, we make sure to include all the defining aspects of the brand. Adherence to and consultation of the brand manual is mandatory both internally for those representing the brand and externally for those working for the brand.
The content of the brand manual is divided into:
FOUNDATION ELEMENTS
> Brand Pyramid
> Brand Promise
> Brand Purpose
> Brand Mission
> Brand Vision
> Values
> Principles
> Brand Personality
> Ethos
> Voice (tone of voice and voice chart)
> Messaging
> Brand Description
> Brand Positioning
> USP and X factor
VISUAL ELEMENTS
> Typefaces and fonts used in communication materials
> Logo application rules (sizing, positioning, spacing, backgrounds, alternate versions)
> Color codes
> Key visuals
> Photography rules
> Rules for creating visual compositions
The brand book is a comprehensive document that contains all the elements that make up a brand, from its founding principles to its visual identity. It serves as a critical reference for all matters related to the use of the brand and is an essential component of any communication, sales, or marketing strategy, acting as the anchor that maintains a cohesive brand image. All visual and communication materials must adhere to the guidelines outlined in the brand book.
