Colors have a strong symbolism for people around the world. Colors influence not only emotions, but also their significance in religion and in different cultures.
Regardless of the type of project – logo design, illustration, web design, design of printed materials (flyer, presentation catalog, brochure, etc.), color is a main factor in visual communication and is a field that must be well mastered by any graphic designer .
On this page you will receive answers to questions such as “What does the color red symbolize?” This question is answered differently depending on where you are in the world.
In the western world:
Traffic lights: Red means stopping, yellow means caution, and green means walking. Yellow signs also warn drivers of future curves, pedestrian crossings and animal crossings.
Patriotism: Most, if not all, have a flag. The colours of each flag are usually seen as patriotic. Red, white, and blue symbolize patriotism in the U.S.
Holidays: Red and green are the favorite colors of Christmas. Autumn colors, such as orange, brown, yellow, and red, are associated with Thanksgiving with black and orange associated with Halloween. Pastel colors are used for the Easter holiday. Because flowers are a common gift for Mother’s Day, colors such as yellow, pink and red are often used.
In the Eastern world:
Marriage: White and pink are preferred just like in the western world.
Green: eternity, family, harmony, health, peace, posterity
Wealth:blue, gold and purple
White:Children, helpers, marriage, mourning, peace, purity, travel
Gold:Strength, wealth. Evil or sadness – Just like black in the Western world.
Excitement, energy, passion, love, desire, speed, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate, sincerity, happiness – only in Japan
Love and romance, care, tenderness, acceptance and calm
Unification, peace and pleasure. Beige symbolizes calm and simplicity
Joy, happiness, betrayal, optimism, idealism, imagination, hope, sun, summer, gold, philosophy, dishonesty, cowardice, jealousy, greed, deception, disease, danger and friendship
Integrity, knowledge, power and seriousness
Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, conservatism, safety, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressants
Calm, sophistication, water. It is a feminine color
Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding attention
Nature, environment, health, luck, renewal, youth, spring, generosity, fertility, jealousy, service, inexperience, envy, misfortune, vigor
Earth, stability, hearth, home, outdoors, reliability, comfort, durability, simplicity and comfort
Securitate, fiabilitate, inteligență, modestie, demnitate, maturitate, solid, conservator, practică, bătrânețe, tristețe, calm
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, depth, style, sadness, remorse, anger, anonymity, underground, good technical colors, mourning