Color symbolism

Colors have a strong symbolism for people around the world. Colors influence not only emotions, but also their significance in religion and in different cultures.

Regardless of the type of project – logo design, illustration, web design, design of printed materials (flyer, presentation catalog, brochure, etc.), color is a main factor in visual communication and is a field that must be well mastered by any graphic designer .

On this page you will receive answers to questions such as “What does the color red symbolize?” This question is answered differently depending on where you are in the world.


In the western world:

Traffic lights: Red means stopping, yellow means caution, and green means walking. Yellow signs also warn drivers of future curves, pedestrian crossings and animal crossings.

Patriotism: Most, if not all, have a flag. The colours of each flag are usually seen as patriotic. Red, white, and blue symbolize patriotism in the U.S.

Holidays: Red and green are the favorite colors of Christmas. Autumn colors, such as orange, brown, yellow, and red, are associated with Thanksgiving with black and orange associated with Halloween. Pastel colors are used for the Easter holiday. Because flowers are a common gift for Mother’s Day, colors such as yellow, pink and red are often used.

In the Eastern world:

Marriage: White and pink are preferred just like in the western world.

Green: eternity, family, harmony, health, peace, posterity

Happiness: Red


Wealth:blue, gold and purple

White:Children, helpers, marriage, mourning, peace, purity, travel

Gold:Strength, wealth. Evil or sadness – Just like black in the Western world.

Excitement, energy, passion, love, desire, speed, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate, sincerity, happiness – only in Japan

Love and romance, care, tenderness, acceptance and calm

Unification, peace and pleasure. Beige symbolizes calm and simplicity

Joy, happiness, betrayal, optimism, idealism, imagination, hope, sun, summer, gold, philosophy, dishonesty, cowardice, jealousy, greed, deception, disease, danger and friendship

Integrity, knowledge, power and seriousness

Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, conservatism, safety, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressants

Calm, sophistication, water. It is a feminine color

Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding attention

Nature, environment, health, luck, renewal, youth, spring, generosity, fertility, jealousy, service, inexperience, envy, misfortune, vigor

Earth, stability, hearth, home, outdoors, reliability, comfort, durability, simplicity and comfort

Securitate, fiabilitate, inteligență, modestie, demnitate, maturitate, solid, conservator, practică, bătrânețe, tristețe, calm

Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, depth, style, sadness, remorse, anger, anonymity, underground, good technical colors, mourning

It is important to use a computer optimized for design when you want a more realistic color rendering. Here is a comparison between two persormant laptops: HP Zbook vs Elitebook