VALEPUTNA – Branding & packaging
Valeputna is a tribute to the first trout farm in Romania – founded in Valea Putnei in 1896 under the name of “Valeputna Fischbruthutte” – and to the artisans wich we owe to the secrets of the smoking recipe. In Putna Valley was invented the local delicacy known as Cobza, smoked trout with fir cones and beech wood, dressed in fir-tree and tied with hazelnuts. The story says that it was invented in 1927 on the occasion of a party at the Royal Castle in Poiana Iţcani (located on Putna Valley) in honor of the Crowning of His Majesty, King Mihai.
- Brand strategy
- Social Media
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