VALEPUTNA – Branding & packaging

Valeputna is a tribute to the first trout farm in Romania – founded in Valea Putnei in 1896 under the name of “Valeputna Fischbruthutte” – and to the artisans wich we owe to the secrets of the smoking recipe. In Putna Valley was invented the local delicacy known as Cobza, smoked trout with fir cones and beech wood, dressed in fir-tree and tied with hazelnuts. The story says that it was invented in 1927 on the occasion of a party at the Royal Castle in Poiana Iţcani (located on Putna Valley) in honor of the Crowning of His Majesty, King Mihai.


  • Brand strategy
  • Branding
  • Packaging
  • Stationary
  • Social Media

We started working with the Armeanu team 9 months before the brand launch, and then all the years after.
I appreciated the intuitive way in which they understood what values and what concept we actually want to convey. Every time they have succeeded in materializing our desires, in a surprising way, even for us. That’s why everywhere we go people appreciate the Valeputna brand to superlative and often the question arises: “What designer do you work with?”
Regarding effective collaboration, we appreciated strict compliance with deadlines. They have shown creativity even under the pressure of short deadlines, maintaining an English calm, not even mentioning a tension episode of verbal or other nature. The communication is exceptional; the Armeanu team was there for us “on” 24/24, 7/7.
Thank you Armeanu Creative Studio!
Florin Stefan Irimescu
Owner Valeputna

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