THE HUMAN COMMUNITY YOU WILL FEEL AT HOME
Omega House – Romania | Bucuresti
Omega House is a co-living & co-working space – a hybrid concept that hosts under the same roof private and common rooms, a hub, a cafe and an event space.
Omega House has no capital anywhere and has no borders, it is “home” to people from every corner of the world, be they explorers, digital nomads or locals who want to experience the future today. It is for free people, with a wide open heart, intelligent, innovative. People who understand the power of the community and who choose a lifestyle focused on value, growth and contribution.
- Branding Strategy
- Visual identity system
- Brand Book
- Web Design
- outdoor and indoor signage
- business cards
- presentation catalogs
- social media branding
What problems do we solve through this branding project?
Omega House is a brand that is aimed at young entrepreneurs in Romania and abroad. It is a concept that gathers under the same roof a hotel, a hostel, an event room, a café and a working hub; in short, a co-living and co-working space.
Our mission was to create a concept that illustrated the idea of a modern, tight-knit community with strong pillars.
How do we solve the problems facing the brand?
We created a metaphorical logo, which combines the letters O + H, in a minimalist and modern way, starting from the strong foundation suggested by the symbolism of the Greek letter “Ω” on which the whole concept is built.
The graphic identity system is minimalist, developed in gray tones to give a professional note to the relaxed atmosphere that is found inside the house.
The second collaboration with Armeanu Creative Studio was one that I am happy to tell. We met, a little rushed, but the discussion lasted for 3 hours. I described my new project, excited, and they became as enthusiastic as I was. I was sure they understood very well and “felt the right vibes” of what I want to do. My partners were amazed by the brand created, and for the second time we must raise our standards, keep up with the image. Thanks are not enough; they are part of our team now, for what they have created.
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