ML2GROW – Belgium | Bruxelles


ML2GROW is a young company formed by enthusiastic and passionate experts in the development and implementation of advanced machine learning software.


  • Branding Strategy
  • Rebranding
  • Logo redesign
  • Visual identity system
  • Brand Book
  • Production:
  1. Web Design
  2. rollups
  3. business cards
  4. branded invoices
  5. PowerPoint presentations
  6. documents holder
  7. document draft
  8. commercial offers


What problems do we solve through this branding project?

Created in 2017 as a spin-off company of Ghent University and IMEC (the world leader in the field of research, development and innovation in nanoelectronics and digital technologies) ML2GROW needed an identity that could easily communicate the company’s attributes, balancing the young and enthusiastic about the professionalism of an approved business. Our mission was to create an image that reflects the passionate and relaxed spirit of the team as well as the academic origins of the experts, brought together under a company that offers “end-to-end” services in the field of advanced machine learning techniques.


What solutions did we find developing the branding strategy?

To illustrate the relaxed environment, the visual identity will be designed with round, fluid shapes.

The relaxed mood can have a professional note using straight lines.

The professional, highly educated environment will be illustrated by the minimalism of the brand – simple, but significant.

The use of maximum 2 colors will keep a good balance between friendly and professional.

The logo is dynamic, powerful and easy to recognize.
The way “2” is positioned suggests an exponential growth.

The blue line represents the strong foundation of the company: a team of highly educated people.

The isolated symbol (blue line and letter “O”) illustrates a robot figure, which suggests artificial intelligence and Machine Learning.

    Identifying your real brand values in a young high-tech company in artificial intelligence isn't straightforward. Everything is fast-changing and it isn't easy to convert feelings to values, let alone a brand identity.

    I consider myself lucky to have met Armeanu Studios on our way. It is rare sight to find people that can make a creative process streamlined and organized. Our journey to find our correct branding can be best described with wild water rafting, with Catalin and Ana being experienced navigators which confidently steered the boat towards a result which exceeded all expectations.

    Joeri Ruyssinck



    0766 616 432



    0766 703 055


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