A STRONG ATITUDE. SMART & PRACTICAL

LEONTHE – Romania | Piatra Neamt

www.leonthe.com

Leonthe is a brand that offers style and refinement through limited series of luxury bags in the business environment.

Deliverables

  • Branding Strategy
  • Branding
  • Brand Book
  • Production:
  1. Web Design
  2. business cards
  3. packaging
  4. presentations
  5. catalog

THE CHALLENGE

What problems do we solve through this branding project?

In order to create a solid relationship with the target audience, the connection with it must be established emotionally, which is why the brand must clearly deliver the values that define it.

Leonthe is a brand that offers a sense of exclusivity and belonging to a high social class, in a subtle and elegant way.

SOLUTIONS

What solutions did we find developing the branding strategy?

Refinement definition

Leonthe produces luxury bags, a quality accessory that illustrates the refinement of educated people.

A brand appreciated for quality.

The brand aims to achieve and maintain a premium status through the quality, design and usefulness of its products.

Distinction.

Limited series of products and their design will always draw attention to style. Those who wear this brand will feel special.

Minimalism.

The elegance and intelligence that characterize the brand are translated by simplicity.

Minimalism is the basis of visual communication, and the logo respects this rule.

The concept is a typographic one, easy to recognize.

BALANCE

Rigid and sharp shapes illustrate power.

The compact appearance and the balance of the logo on the center of the letter “N” outline the imposing style that defines the brand.

The way in which the letter “O” is cut shows the bold and confident attitude, and the symbol formed is the abstract result of the homogenization of the symbols of the two sexes, Leonthe being a brand that addresses women and men with the same voice.

ARMEANU ANA

0766 616 432

ana@armeanu.ro

ARMEANU CATALIN

0766 703 055

catalin@armeanu.ro

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