THE MISSION OF PROFESSIONALISM
Frosfera – Romania | Craiova
Frosfera is a Cash & Carry store that sells fresh and frozen food products, offering customers logistics services.
The brand’s mission is to support customers with an efficient purchasing process and product availability respecting food safety and quality standards.
The brand targets Romania and neighboring countries.
- Logo design
- Brand guidelines
- truck branding
- business cards
- label design
What problems do we solve through this branding project?
Being positioned between direct competitors, who have a monopoly on this business segment, the main challenge was to identify the factors that differentiate the brand and provide the element of uniqueness it needs to stand out in the market.
Although the founders of this business have extensive experience in the field and have managed to create a mechanism that covers the main disadvantages of competitors, the brand identity must clearly communicate the company’s values: professionalism, efficiency and adaptability.
How do we solve the problems the brand faces?
The focus is on the glacier, a symbol of impressive magnitude and durability.
The cold colors obviously suggest low temperatures, and the structure of the glacier itself is a solid and strong base.
The logo denotes stability, brute force and strong structure.
Subtly inserted in the upper part of the glacier, you can see the silhouette of the letter “F”, in the negative space, an aspect that suggests attention to detail.
Their ability to analyze and resolve our needs is what impresses us the most.
We connected over video conferences all the times , so attention given 100%
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