GOOD FOOD & CHEERFULNESS
DINES FOOD – Romania | Bucharest
Dines is among the first local fastfoods in Bucharest. Struggling with the franchise competition managed to stay on the market with food serving and food delivery locations, thanking each client separately.
- Branding Strategy
- Logo redesign
- Visual identity system
- Brand Book
- Web Design
- flyers & brochures
- fidelity cards
- marketing campaigns
- branded objects
What problems do we solve through this branding project?
Re-branding and alignin the concept with the urban culture of the present, while keeping the promise of a family business, which emphasizes consumer satisfaction.
Through these rebranding projects Dines wanted to attract a new audience: cool young people who appreciate American cool & modern culture. Thus new products were introduced into the menu, the main focus being on burgers.
This aspect should be reflected both in the architecture and in the brand.
How do we solve the problems that the brand faces?
I reinvigorated the visual identity of the business, coming up with a new concept, cool, dynamic, full of vibrant colors.
Dines has become a living location full of energy and good mood.
The American youth aspect has repositioned the Dines restaurant chain on the competitive market in Bucharest, addressing it in a friendly and energetic way to a large public.
The vibrant atmosphere and vibrant colors
We have transposed the living colors of the food into the visual identity of the brand. We have created a vibrant atmosphere through architectural elements that animate the space and through multicolored design of promotional materials. Dines emphasizes deligh, good mood & good food.
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