GOOD FOOD & CHEERFULNESS

DINES FOOD – Romania | Bucharest

www.dines.ro

Dines is among the first local fastfoods in Bucharest. Struggling with the franchise competition managed to stay on the market with food serving and food delivery locations, thanking each client separately.

Deliverables

  • Branding Strategy
  • Rebranding
  • Logo redesign
  • Visual identity system
  • Brand Book
  • Production:
  1. Web Design
  2. signage
  3. menus
  4. posters
  5. flyers & brochures
  6. fidelity cards
  7. marketing campaigns
  8. branded objects

THE CHALLENGE

What problems do we solve through this branding project?

Re-branding and alignin the concept with the urban culture of the present, while keeping the promise of a family business, which emphasizes consumer satisfaction.

Through these rebranding projects Dines wanted to attract a new audience: cool young people who appreciate American cool & modern culture. Thus new products were introduced into the menu, the main focus being on burgers.

This aspect should be reflected both in the architecture and in the brand.

SOLUTIONS

How do we solve the problems that the brand faces?

I reinvigorated the visual identity of the business, coming up with a new concept, cool, dynamic, full of vibrant colors.

Dines has become a living location full of energy and good mood.

The American youth aspect has repositioned the Dines restaurant chain on the competitive market in Bucharest, addressing it in a friendly and energetic way to a large public.

The vibrant atmosphere and vibrant colors

We have transposed the living colors of the food into the visual identity of the brand. We have created a vibrant atmosphere through architectural elements that animate the space and through multicolored design of promotional materials. Dines emphasizes deligh, good mood & good food.

I was surprised with results that exceeded my expectations. What I appreciated the most in this collaboration is their creativity and promptness.
Although the concept departed from my initial vision, this team of professionals convinced me with strong arguments to choose their rebranding proposal.
I am delighted with the public’s reaction to our new image.
I can only thank them for their passion and involvement and to recommend them with confidence.
Dines Adrian
Founder

Let’s talk.

ARMEANU ANA

0040 766 616 432

ana@armeanu.ro

ARMEANU CATALIN

0040 766 703 055

catalin@armeanu.ro

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