THE BEST ICE CREAM IN THE WORLD?
Cream Tailors – Romania | Brasov
The brand’s foundation is a super premium gelato product and by-products: coffee, waffles, frozen desserts, pancakes.
The brand’s mission is to makethe best ice cream in the world.
- Branding Strategy
- Logo design
- Brand Book
- social media
- product presentation
What problems do we solve through this branding project?
We address a diverse audience in terms of age, culture and nationality.
In order to differentiate ourselves from the competition, we need a unique, unconventional concept, which communicates in a creative way the idea of handmade, craft, handicraft, artistic enough strong to intrigue the target puppet.
A sophisticated concept must be created, but at the same time elegant and minimalist.
How do we solve the problems the brand faces?
Cream Tailors is a gelato and desserts brand that emphasizes unconventional and artisanal.
The visual concept is based on the idea of “tailor”, using thread and bundles to illustrate flavors and messages.
The logo is a combination of dynamic thread and an artistic brush strokes, suggesting the idea of craft.
The cursive letters next to the rigid ones harmoniously combine the values of the brand: friendly and sophisticated environment with professionalism and attention to detail.
I was most impressed by their warm way of doing things, they managed to make this process playful and creative. After the past experience with other brands and advertising companies, I can truly say that Armeanu Creative was by far the best choice.
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