THERMAL WATER FROM TRANSILVANIA

Beyus – Romania | Beius

www.beyuscosmetics.com

The brand’s main product is the thermal water spray, a dermato-cosmetic product of premium quality.

The water is extracted in Beiuș, from the natural thermal reservoir of the Codru-Moma mountains, from a depth of over 2500 m, through an innovative technological process, without contacting the environment.

The water is pure, with neutral Ph, representing a mineral-rich product and essential trace eleeeets for skin health, 100% natural, hypoallergenic (wete out parablns, dyel,synthetic chemicals, perfume), sensitive skin clre product with slothing, arotective action and revitalization.

Beyusis a premium brand, for the educated, conscientious and informed people in the upper middle-class.

Deliverables

  • Branding Strategy
  • Naming
  • Logo design
  • Branding
  • Brand Book
  • Production:
  1. Web Design
  2. packaging
  3. stationary
  4. social media
  5. product presentation

THE CHALLENGE

What problems do we solve through this branding project?

We address a diverse audience in terms of age, culture and nationality.

On the international market, in the field of thermal water there are big brands with a rich history.

Differentiation must be made by the way this dermato-cosmetic product is approached.

Beyus needs a visual identity that inspires confidence and illustrates the qualities of premium products.

SOLUTIONS

How do we solve the problems the brand faces?

Beyus offers a quality product obtained through an innovative technological process.

The brand has a pharmaceutical look, approved and inspires confidence.

Minimalist visual identity positions products in the premium area, easily conveying brand values:

– health

– purity

– premium quality

Dear Ana and Cătălin,
Creativity and tenacity are two attributes that I appreciated about you. The brand you created manages to highlight the strengths of the cosmetic product – the image of a premium product with a minimalist, elegant look that inspires confidence and professionalism.
Congratulations on your success and I hope for a new collaboration as soon as possible.

Cristian Tucra

CEO

ARMEANU ANA

0766 616 432

ana@armeanu.ro

ARMEANU CATALIN

0766 703 055

catalin@armeanu.ro

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