THERMAL WATER FROM TRANSILVANIA
Beyus – Romania | Beius
www.beyuscosmetics.com
The brand’s main product is the thermal water spray, a dermato-cosmetic product of premium quality.
The water is extracted in Beiuș, from the natural thermal reservoir of the Codru-Moma mountains, from a depth of over 2500 m, through an innovative technological process, without contacting the environment.
The water is pure, with neutral Ph, representing a mineral-rich product and essential trace eleeeets for skin health, 100% natural, hypoallergenic (wete out parablns, dyel,synthetic chemicals, perfume), sensitive skin clre product with slothing, arotective action and revitalization.
Beyusis a premium brand, for the educated, conscientious and informed people in the upper middle-class.
Deliverables
- Branding Strategy
- Naming
- Logo design
- Branding
- Brand Book
- Production:
- Web Design
- packaging
- stationary
- social media
- product presentation
THE CHALLENGE
What problems do we solve through this branding project?
We address a diverse audience in terms of age, culture and nationality.
On the international market, in the field of thermal water there are big brands with a rich history.
Differentiation must be made by the way this dermato-cosmetic product is approached.
Beyus needs a visual identity that inspires confidence and illustrates the qualities of premium products.
SOLUTIONS
How do we solve the problems the brand faces?
Beyus offers a quality product obtained through an innovative technological process.
The brand has a pharmaceutical look, approved and inspires confidence.
Minimalist visual identity positions products in the premium area, easily conveying brand values:
– health
– purity
– premium quality
Dear Ana and Cătălin,
Creativity and tenacity are two attributes that I appreciated about you. The brand you created manages to highlight the strengths of the cosmetic product – the image of a premium product with a minimalist, elegant look that inspires confidence and professionalism.
Congratulations on your success and I hope for a new collaboration as soon as possible.
ARMEANU ANA
0766 616 432
ana@armeanu.ro
ARMEANU CATALIN
0766 703 055
catalin@armeanu.ro
