ALL ABOUT GAMING
AQIRYS – Romania | Bucharest
www.aqirys.com
AQIRYS is an IT an hardware products brand, dedicated to gaming.
A medium plus brand, which is aiming young people, who are passionate about video games, offering them a variety of quality products at an affordable price.
Deliverables
- Branding Strategy
- Branding
- Logo design
- Visual identity system
- Brand Book
- Production:
- Web Design
- packaging
- business cards
- social media
- product naming system
THE CHALLENGE
What problems do we solve through this rebranding project?
The gaming hardware market is well divided between the big brands in this niche.
Aqirys makes its entry with medium-plus quality products at affordable prices, but this strategy is not enough to make a clear differentiation from the competition.
A unique and original graphic identity is the key to make the brand visible. The challenge is to create a different, but recognizable, brand in the gaming world; a new but familiar design must be created.
SOLUTIONS
How do we solve the problems that the brand faces?
AQIRYS is a name with cosmic resonance, this being the concept that underlies the brand.
The symbol represents a stylization of the galaxy.
The typographic part of the logo consists of the font Futura Medium, simplified to obtain the minimalism that represents the brand.
The logo has a futuristic appearance that suggests technology and the gaming universe in which the brand activates.
The environment in wich the brand identity is shaped: futuristic, minimalist, visionary.
ARMEANU ANA
0766 616 432
ana@armeanu.ro
ARMEANU CATALIN
0766 703 055
catalin@armeanu.ro
