BEAUTY OF NATURE
APITERRA COSMETICS – Romania | Bucuresti
APITERRA is a brand that embraces nature, beauty and elegance.
We have approached the graphic identity of nature using lively colors and an illustration style that reflects the delicacy and gentleness of the products. Apiterra is a family business that uses natural raw materials from local sources.
The benefits of honey and beeswax on the skin are known since ancient times: they moisturize, nourish, regenerate, delay the aging of the skin and the appearance of wrinkles due to the nutrients they contain (vitamins, minerals, amino acids, fatty acids and antioxidants). Acacia honey and BIO brand milk are pure and come from eco-certified beehives from unpolluted areas of Transylvania.
APITERRA is a brand that brings to the market natural cosmetic products, 100% Romanian.
- Branding Strategy
- Logo redesign
- Visual identity system
- Brand Book
- Web Design
- business cards
- branded invoices
- PowerPoint presentations
- documents holder
- document draft
- commercial offers
What is the brand facing?
APITERRA is 100% identified with its products, and the challenge was to find a harmonious combination between natural elements and cosmetic benefits. The brand must illustrate the concern for the consumer and the passion for creating unique recipes.
How do we solve the problems that the brand faces?
In order to highlight the delicacy of the products and the natural ingredients, illustrations were created in the “sweet” and pastel colors.
Apiterra products are natural, some being Bio. That’s why in the packaging design I chose a kraft background and warm brown tones for texts and line drawings.
For each product were created illustrations and associated colors representing the dominant ingredient. Although the concept is close to a handmade feeling, the clean and airy design offers the professional note that the brand needs in order to approach a premium positioning.
Creating this brand was a long and difficult journey, but Ana and Catalin made it a pleasant one. I communicated very easily and they showed creativity and professionalism, managing to develop a concept that exceeded my expectations.
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