Albina Carpatina (Carpathian Bee) offers a wide range of selected honey products with the rigorous experience accumulated in over 25 years of activity. Throughout this period, trustworthy relationships have been established with beekeepers with a tradition in bee growing across the country, offering the guarantee of high quality products.

Deliverables

Branding Strategy
Rebranding
Logo redesign
Visual identity system
Brand Book
Production:

packaging
Web Design
exhibition stands
rollups
business cards
cataloages
presentations

THE CHALLENGE

What problems do we solve through this branding project?

Rebranding an old, traditional business involves a number of challenges:

from keeping the target group covered and grabbing a new one, to now bringing all the brand values, re-adjusted to a new, flexible and easily recognizable image.

SOLUTIONS

How did we solve the problems that the brand faces?

Simplifying and modernizing the logo with a cursive and playful font.

Preservation of the previous elements through reinterpretation: the illustrated bee, the hexagonal shapes of the hives and the addition of new forms inspired by nature.

Creation of a unitary line, with visuals of pharmaceutical origin and stylized natural elements, which suggest the benefits of the products on the human body.