HEALTH STRAIGHT FROM THE HIVE

ALBINA CARPATINA – Romania | Bucharest

www.apicola.ro

Albina Carpatina (Carpathian Bee) offers a wide range of selected honey products with the rigorous experience accumulated in over 25 years of activity. Throughout this period, trustworthy relationships have been established with beekeepers with a tradition in bee growing across the country, offering the guarantee of high quality products.

Deliverables

  • Branding Strategy
  • Rebranding
  • Logo redesign
  • Visual identity system
  • Brand Book
  • Production:
  1. packaging
  2. Web Design
  3. exhibition stands
  4. rollups
  5. business cards
  6. cataloages
  7. presentations

THE CHALLENGE

What problems do we solve through this branding project?

Rebranding an old, traditional business involves a number of challenges:

from keeping the target group covered and grabbing a new one, to now bringing all the brand values, re-adjusted to a new, flexible and easily recognizable image.

SOLUTIONS

How did we solve the problems that the brand faces?

Simplifying and modernizing the logo with a cursive and playful font.

Preservation of the previous elements through reinterpretation: the illustrated bee, the hexagonal shapes of the hives and the addition of new forms inspired by nature.

Creation of a unitary line, with visuals of pharmaceutical origin and stylized natural elements, which suggest the benefits of the products on the human body.

ARMEANU ANA

0766 616 432

ana@armeanu.ro

ARMEANU CATALIN

0766 703 055

catalin@armeanu.ro

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