HEALTH STRAIGHT FROM THE HIVE
ALBINA CARPATINA – Romania | Bucharest
www.apicola.ro
Albina Carpatina (Carpathian Bee) offers a wide range of selected honey products with the rigorous experience accumulated in over 25 years of activity. Throughout this period, trustworthy relationships have been established with beekeepers with a tradition in bee growing across the country, offering the guarantee of high quality products.
Deliverables
- Branding Strategy
- Rebranding
- Logo redesign
- Visual identity system
- Brand Book
- Production:
- packaging
- Web Design
- exhibition stands
- rollups
- business cards
- cataloages
- presentations
THE CHALLENGE
What problems do we solve through this branding project?
Rebranding an old, traditional business involves a number of challenges:
from keeping the target group covered and grabbing a new one, to now bringing all the brand values, re-adjusted to a new, flexible and easily recognizable image.
SOLUTIONS
How did we solve the problems that the brand faces?
Simplifying and modernizing the logo with a cursive and playful font.
Preservation of the previous elements through reinterpretation: the illustrated bee, the hexagonal shapes of the hives and the addition of new forms inspired by nature.
Creation of a unitary line, with visuals of pharmaceutical origin and stylized natural elements, which suggest the benefits of the products on the human body.
ARMEANU ANA
0766 616 432
ana@armeanu.ro
ARMEANU CATALIN
0766 703 055
catalin@armeanu.ro
