Art through the “eyes” of artificial intelligence What makes us human? What is that unique thing that only humans possess? Many may argue that it is art. Art is the deepest human expression. Animals cannot make art, or at least non-trained animals cannot....
Building a strong brand is key to running a successful company, with 89% of shoppers showing loyalty to the brands they relate to the most. However, building up your brand can also be a challenge, which is why so many companies seek specialist assistance from branding...
About the relationship between brand name and logo. We already know that the brand originates from the ancient custom of marking the goods, but its dimension is far more complex, and it transcends the limitations of a word or a symbol. Let us stop for a moment on the...
Colors have a strong symbolism for people around the world. Colors influence not only emotions, but also their significance in religion and in different cultures. Regardless of the type of project – logo design, illustration, web design, design of printed...
BRANDR – Viking word – was a burning tool used to mark the cattle, as a symbol of property, but also as a method to identify and discourage theft. The main purpose of the term is kept until today: to show ownership. The branded object reflect the originality and...
