BRANDING

Visual identity and Design

The image sells. Branding is the main factor that positions a product or service on the market. Visual identity does not summarize to a simple logo design. Visual identity involves a graphic package defining a company’s brand:

  • Logo
  • Key visuals-graphical symbols used in promotional visual materials
  • A well-established and respected chromatic range
  • Geometric shapes predominating in the visual construction of the products
  • Fixed reports of dimensions and spacing between graphic elements

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