research and positioning

Any branding project involves a thorough initial analysis. The brand’s position in the target market must be clearly established:

  • market trends
  • visual culture of the company’s target audience
  • analysis of competitive brands and their visual communication
  • methods of communication
  • the right attitude towards the target audience

This study is the basis for the development of a new brand or rebranding, from logo design to visual and verbal communication.

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