BRANDING

naming

Originality has become a challenge with the development of the internet and communication. We love challenges and pride ourselves on the originality and creativity of our projects.

Naming is of great importance. The market is oversaturated with products and services; therefore a good business name can determine success. The first step in branding, before talking about graphic design, is choosing an original, representative, memorable and impactful name.

Metaphors, acronyms or direct names – descriptive. All have potential, but choosing the right name can be a lengthy process; a process that requires inspiration and creativity – attributes that our team can use to meet any challenge.

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