Whether it is a group of companies, an umbrella brand with sub-brands or a brand with individually branded product ranges, the overall image must be well constructed, following strict visual identity rules.
It is very important that brands associated with a single entity communicate a common set of values through a unified image, intelligently divided into each segment.
There are situations where a company markets various products to different targets. Although each product has its own branding, the visual communication strategy follows a common design pattern.
When a brand is incorporated into a holding company, it goes through a redesign process so that this association is also done at a visual level. Sometimes a simple change, such as a colour, can make the necessary difference to the success of the process.