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Feedback – Online platform for presenting and debating graphic design projects

We have launched FEEDBACK  –  an exclusive online  platform, in order to optimize our communications with the clients. We can add comments directly to the design, thus shortening the time spent for explanations when working together remotely.

How does it work:

  • We upload the graphic concepts on the platform, then you will receive an invitation to participate in the project.
  • You analyze and post comments directly on the design, right on the elements that you us want to modify.
  • You can invite others to participate in the project debate.
  • You approve the design when we have obtained the desired result.

 

We improve the way we work and grow togheter.

The difference between logo and brand

The idea of ​​branding is perceived erroneously by many people. Often the “brand” idea is mistaken for the logo, although these are two totally different things, yet coming from the same family.

In this article we will define both concepts, understanding the “logo” and the “brand/branding”.

 

LOGO

A logo is a graphic symbol (composed of typographical elements, abstract or descriptive elements) adopted by a company to identify its products or services. Alogo design should illustrate the company’s attitude and values, and integrate easily into the culture of the target audience.

 

Let’s take for example one of our projects: CTE Solution.  In the brief of the logo we’ve mentioned values such as: professionalism, dynamism and power. The company’s target is represented by other medium-sized companies. As part of the rebranding process, we had to come up with creative solutions to redesign the bear that represented the company’s image in a style that illustrated the desired values:

    This is a symbolic-metaphoric logo. The bear illustrates power. The curved lines inspire dynamism, the solid letter and blue color show professionalism. 

    This is the company’s logo – the graphic symbol that the company visually identifies  with. 

     

    BRAND

    Once we have finished designing the logo, we are developing the company’s image: the graphic identity. It includes all the visual elements that the company uses to promote its image:

    • Typical materials – invoices, contracts, letterhead, etc.

    • Flyers, brochures, catalogs and other advertising items

    • Personalization of digital image: web-site, social networks, newsletter campaigns

    • Personalization of cars

    • Personalization of uniforms and other items (pens, maps, diaries, calendars, etc.)

      Besides the visual, the identity of a company is defined by the dress code, the attitude towards the clients and the type of speech. All of this defines the brand, and can the found in the brand manual that the studio delivers to the company.

      In conclusion, the brand of a company is made up by: the logo, the chromatic range, the visual elements used in the image promotion, the clothing, the type of speech and the attitude.

      A branding or rebranding project, it’s a creative process through which a company (selling products or services) acquires a personality; the target audience identifies that company with a set of values ​​and not just with a range of products.

      Color Symbolism

      Culorile au o simbolistica puternica pentru oamenii din întreaga lume. Culorile influențează nu numai emotiile, ci și semnificația în religie și în diferite culturi.

      Indiferent de tipul de proiect – design de logo, ilustratie, web design, design de materiale tiparite (flyer, catalog de prezentare, brosura etc), culoarea reprezinta un factor principal in comunicarea vizuala si este un domeniu ce trebuie bine stapanit de orice designer grafic.

      Pe această pagină veți primi răspunsuri la întrebări precum “Ce simbolizează culoarea roșie?” Această întrebare este răspuns diferit în funcție de locul în care vă aflați în lume.

      In lumea vestica:

      Lumini de circulație: Roșu înseamnă oprire, galben înseamnă prudență, iar verde înseamnă să mergeți. Semnele galbene avertizează, de asemenea, șoferii despre viitoarele curbe, trecerile pietonilor și traversările animalelor.

      Patriotism: Cele mai multe, dacă nu toate, au un drapel. Culorile fiecărui steag sunt, de obicei, văzute ca fiind patriotice. Roșu, alb și albastru simbolizează patriotismul în S.U.A.

      Sărbătorile: Roșu și verde sunt culorile preferate de Crăciun. Culorile toamnei, cum ar fi portocaliu, maro, galben și roșu, sunt asociate cu Ziua Recunoștinței cu negru și portocaliu asociate cu Halloween. Culorile pastel sunt folosite pentru sarbatoarea de Paste. Deoarece florile sunt un cadou comun pentru Ziua Mamei, culorile precum galben, roz și roșu sunt folosite frecvent.

      In lumea estica:

      Căsătoria: Albul și rozul sunt preferate la fel ca în lumea occidentală.

      Verde: eternitate, familie, armonie, sănătate, pace, posteritate

      Fericire: Rosu

      De ajutor: Gri

      Bogăție: albastru, auriu și violet

      Alb: Copii, oameni de ajutor, căsătorie, Doliu, pace, puritate, călătorie

      Aur: Forță, bogăție. Răul sau tristețea – La fel ca negrul în lumea occidentală.

        Excitare, energie, pasiune, dragoste, dorinta, viteza, putere, caldura, agresiune, pericol, foc, sange, razboi, violenta, toate lucrurile intense si pasionate, sinceritate, fericire- numai in Japonia

        Dragoste și romantism, îngrijire, tandrețe, acceptare și calm

        Unificare, liniște și plăcerea. Bejul simbolizează calmul și simplitatea

        Bucurie, fericire, trădare, optimism, idealism, imaginație, speranță, soare, vară, aur, filozofie, lipsă de onestitate, lașitate, gelozie, lăcomie, înșelăciune, boală, pericol și prietenie

        Integritate, cunoaștere, putere și seriozitate

        Pace, liniște, rece, calm, stabilitate, armonie, unitate, încredere, adevăr, conservatorism, siguranță, curățenie, ordine, loialitate, cer, apă, tehnologie, depresie, supresoare pentru pofta de mâncare

        Calm, sofisticare, apă. Este o culoare feminina

        Energie, echilibru, entuziasm, căldură, vibrantă, expansivă, flamboyantă, exigentă de atenție

        Natura, mediu, sănătate, noroc, reînnoire, tineret, primăvară, generozitate, fertilitate, gelozie, serviciu, lipsă de experiență, invidie, nenorocire, vigoarea

        Pământ, stabilitate, vatră, acasă, în aer liber, fiabilitate, confort, rezistență, simplitate și confort

        Securitate, fiabilitate, inteligență, modestie, demnitate, maturitate, solid, conservator, practică, bătrânețe, tristețe, calm

        Putere, sexualitate, sofisticare, formalitate, eleganță, bogăție, mister, frică, rău, profunzime, stil, tristețe, remușcări, furie, anonimie, subteran, culori tehnice bune, doliu

        About graphic design

         

        When work becomes a lifestyle, success appears.

        Being a graphic designer does not imply a type of work that can be done spontaneously, on demand; requires a certain mental state, relaxation, inspiration and creativity.

        Inspiration comes from life experience. That’s why it’s valuable. Creativity cannot be learned technically. To be creative, you must always have your eyes open, be receptive to what is happening around you. You must alternate the environment in which you work. Being static, you will not find new things to inspire you.

        Nature is the best teacher. Often a falling leaf, lightning in the sky, or the way a cold summer rain feels on the top of a mountain, can inspire you for a design project. That’s why we do not believe in the idea of office work – the classical formula of the activity of a graphic creation studio. We do not like to use the internet as our main source of inspiration, but to transpose on paper what nature and the urban environment offer us.

         

        When you feel relaxed with you work, efficiency is maximum.

        Creation is not a rushing process, and our clients have understood this; they prefer to wait for a creative and original graphic concept, than to receive a hastily design inspired by existing concepts. The target market notes and appreciates originality! This process does not involve overdoing project deadlines, but good time management and open, constructive communication. We like to become friends with our customers, while keeping professionals relationships. We are not just a creation studio, we are a trusty partner.

        We are constructively involved in the activities of our collaborators:

        • We identify from the beginning the graphic design needs.
        • We ensure that visual identity is used correctly and at the highest possible level.
        • We develop together the ad campaigns and market strategies, and we analyze their effects.

        We participate in team buildings to strengthen the relationship and improve communication. Everything is based on respect: towards our own image and integrity, towards the work we do, towards the client and his work. Money is a social necessity; the true value of our work is the appreciation of our customers. Their success is our success!

        Damasquino – product photo session

        Food is a ritual, it nourishes the body and the spirit and brings a state of well-being. The oriental world, so diverse and nuanced, shows us a new style of eating. The product’s arrangement, the color palette, the way of serving, the chosen ingredients and, in particular, the people with whom you share the table, make from a simple breakfast a deep experience with mystical tendencies. The rich, but carefully selected, menu will make you enjoy every assortment. The food is prepared slowly, with care and love, and then served in a painting with warm shapes and colors that makes it impossible for you not to bow in awe in front of such meals. Having the chance to take photos for such culinary images, make you love the food, the cook, nature and life. You do not have to travel to the Orient; you can find the entire experience, here, in Bucharest at Damasqino Restaurant.

        Golden age games illustration

        We got a challenge from a Romanian client to come up with a package design for facial napkins that should bring up childhood memories.

        The world had change a lot in the last 30 years. The technological revolution had moved the gaming into the virtual space.

        Back in the days if you wanted to play a game you had to go out and meet your friends.

        So we illustrated a series of games that most of the 80’s kids used to play.

        This is the best way to bring those memories and emotions back to life.

        The style of illustration is according to the comunist period: pastel colors, colorful environments, dinamic, happy kids.

        The project has been developed on a Wacom Cintiq tablet.

        The final package design:

        B&C Moto – branding

        The client is a motorcicle accesories shop that expanded to a moto service and custom moto building.

        We had to come up with a new brand that could easily divide into the 3 sections, without major changes to the logo (only colors and text).

        The logo has a vintage look with a modern touch and a bit of hipster style.

        It represents tradition, creativity and innovation.